Accelerate Your Career by Writing Online

An online course by David Perell.
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Write of Passage is for anyone who wants to….

Publish quality content on a consistent basis​

We’ll teach you a systematic approach to collecting insights and turning them into content on a consistent basis.

Create intellectual assets that grow in value over time

Your writing will grow into a body of work with a coherent purpose, not just a series of one-off posts.

Boost your influence in your field, organization or industry

We’ll show you how to build a reputation as the top authority in your field using evergreen content.

Build a following that brings you personal and professional opportunities

Your followers will help you find excellent opportunities, including jobs, projects, clients, and sales.

Connect directly with peers, colleagues, and leaders in your industry.

We’ll show you how to use your writing as an introduction to the most interesting people in your industry.

Increase the serendipity and opportunity in your work and life

Create a life of more surprise, and excitement by harnessing the full potential of the internet.

About David Perell

I’m not a natural writer. Traditional writing advice never clicked for me. My first boss even called me a bad writer.

But my love for ideas led me to develop my own writing system. Instead of writing for a teacher, I share and refine ideas in public. Conversations create intellectual sparks that become words on the page. Publishing my writing leads to new ideas, friends, and opportunities.

You’ll do the same in Write of Passage. It’s intense. It’s social. It’s writing instruction for the Internet Age. 

I can’t wait to see you inside.  

“After taking the course, you realize that there isn’t some black box that separates you and your favorite writers. You can achieve the same result if you’re willing to put in the time and effort.”

— Shanu Matthew

Course Overview

You will learn a step-by-step method for publishing quality content and distributing your ideas to your professional network, leading to unexpected opportunities and increased serendipity in your work and life.

1. How To Succeed Online In The Age Of Leverage

1. How To Succeed Online In The Age Of Leverage

Why should you write on the internet? We’re living in the Age of Leverage, a time of unprecedented opportunity for creators. Good ideas can be shared at no marginal cost. Your work can spread around the globe while you sleep. It’s time to harness that potential. To kick off the course, we’ll discuss how writing online can open new doors and widen your world.

2. How To Build Your Online Home

2. How To Build Your Online Home

Your first task will be to create a website. You’ll receive guidance on how to start, which tools to use, and what to share in your online home. 

Your website is a Serendipity Vehicle. The place where your distinct voice emerges through sharing and receiving feedback on your work. There are no quick promises. But consistent production will give you an edge for spreading ideas and connecting with others.

David will explain how he sparked an audience by applying these principles over time.

3. How To Capture Information So That You Never Face A Blank Page Again

3. How To Capture Information So That You Never Face A Blank Page Again

Writing is so much more than putting words on the page.

Prolific writing can only happen when you write from abundance. New ideas are born from the experiences you have and the ideas you consume. But you need a system to organize facts, observations, and epiphanies. 

In the Information Capture, David reviews how to find, save, organize, and retrieve high-quality information. He’ll share his method for structuring digital notes with Hot and Cold notebooks. With it, you’ll set up your own digital note-taking system, which you’ll add to throughout the course. Your new information capture system will fuel a wealth of new ideas.

4. How To Get Feedback On Your Ideas Before You Hit Publish

4. How To Get Feedback On Your Ideas Before You Hit Publish

No more retreats to Walden Pond. Writing online is collaborative. The internet allows you to test seeds of ideas and gather feedback during your creative process, rather than after. Instead of waiting for inspiration to strike, you’ll learn to generate and refine ideas in your daily life. 

You’ll then practice these techniques with fellow WOP students, through live exercises and article feedback. Explore potential ideas, find your perspective, and converge on an article using the power of the internet.

5. How To Write To Compelling Content That Captures Attention

5. How To Write To Compelling Content That Captures Attention

Tired of reading boring pieces? So is everyone. Attention is scarce, and to make an impact, your writing needs to grab readers and make them pay attention. Enter POP Writing. You’ll learn how to blend personal, observational, and playful elements to give your writing distinct flair. Adding stories, metaphors, and original terms will make your ideas fresh and memorable. This lesson will give you a framework to guide your writing long after the course ends.

6. How To Unlock Continuous Creative Flow

6. How To Unlock Continuous Creative Flow

Write first, research second. Just don’t tell your high school English teacher. 

Writing online means starting before you feel “ready”. No more endless research before you type a single word. Your information capture system turns your life into a continuous process of ambient research. Your growing wealth of ideas becomes the launching point for new articles. Instead of drowning in information and indecision, the information you consume pulls you forward into new ideas and concepts. No more fits and starts – you’ll unlock continuous creative flow.

7. How To Get Your Writing Shared And Read By Interesting People

7. How To Get Your Writing Shared And Read By Interesting People

Writing online can open new doors, but only if people read your writing. You’ll learn how publishing and distribution can make you a magnet for people, ideas and opportunities. Put your writing to work as a beacon for finding and meeting interesting people. 

You’ll create a digital postcard to share creative burnt ends. We’ll discuss the importance of weak ties, and the “third door” approach to unlocking new opportunities. As you continue to share ideas, like-minded people will find your frequency and contact you.

8. Breaking through Your Barriers

8. Breaking through Your Barriers

You know the feeling: you want to write, you feel guilty for not writing, but you just can’t start. Or maybe you’ve finished a draft, but you lack the courage to share it with the world. 

Write of Passage is designed to help you overcome your mental roadblocks and share your best work. We’ll spend a lesson focused on how to overcome writer’s block and imposter syndrome. You’ll learn how to design your environment and lifestyle to encourage creative output. And across the five weeks, you’ll be writing and publishing in parallel with a group of supportive peers.

9. How to Build Your Personal Monopoly

9. How to Build Your Personal Monopoly

Ideas can travel faster and farther than ever before. But what do you want to launch into orbit? You’ll work on developing your personal monopoly – a narrow area of expertise that emerges from your unique intersection of abilities. David reviews how to define and refine your personal monopoly. You’ll then learn how to use that specific knowledge to build a following and gain leverage, hearing several examples of distinct paths carved by online creators. Building off of principles from the previous lessons, you’ll understand how to capitalize on the massive opportunities of the bi-directional media landscape.





Course Schedule

Next Cohort: October 5th – November 9th, 2022

The course includes:

Live Training To Build Your Personal Writing System

Mon & Wed: 7:00pm – 8:30pm ET

Build a personalized writing system. David walks you through lessons, frameworks, and live exercises to turn an abundance of information into compelling content that attracts new opportunities. Expect a lively 90 minutes of small group discussions, demos, and live writing.

Topics include: information capture, POP writing, idea generation, mechanics of writing, compression, distribution, and developing your personal monopoly.

Zero to Published Writing Workshops

Saturdays: 12:00pm – 2:00pm ET

You’ll have access to four workshops that will take you from idea to first draft in a whirlwind two-hour sprint. Find your main idea, refine your thinking through conversation, and craft a first draft of your weekly essay in real-time.

The tight time constraints will shatter your writer’s block and help you get words on the page, all while practicing the Write of Passage pillars. It’s a flight simulator for the writing process.

Unlimited Mentorship Sessions

Throughout the week.

Weekly one-hour sessions with thirteen top Write of Passage alumni. Our best students return to coach you through the challenges of writing online. Choose your group based on your goals and time zone, and attend an unlimited number of Mentor sessions throughout the cohort.

Mentor Groups help you generate writing ideas and implement the Write of Passage system while bonding with a small group of fellow students. Some students call Mentor Groups “the heart of the course.”

Meet Your Mentors

Alumni Testimonials

Ana Lorena Fabrega

“I went from thinking that I was not a writer, and that I was a terrible writer to now having published a book’s length of my ideas about education. There is no bigger reward than that.”

— Ana Lorena Fabrega

See the Full Story ➔

Packy McCormick

“When you share what you write, you create a magnet that attracts people who are thinking about the same things as you.”

— Packy McCormick

See the Full Story ➔

Pamela Hobart

“I put up a website and some preliminary blog posts in May and June. By July, strangers who found me on Twitter and visited my site had paid me for introductory life coaching sessions. Can’t argue with that.”

— Pamela Hobart

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Shanu Mathew

“After taking the course, you realize that there isn’t some black box that separates you and your favorite writers. You can achieve the same result if you’re willing to put in the time and effort.”

— Shanu Mathew

See the Full Story ➔

Dozie Anyaegbunam

“I’ve gotten two new writing gigs since after I completed the course – all because I am now publishing regularly and distributing my ideas much better than before.”

— Dozie Anyaegbunam

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Andrew Barry

“The Write of Passage community are all in the same boat, so you get this incredible melting pot of ideas, and mélange of feedback that had an exponential effect on improving my writing.”

— Andrew Barry

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Jackie Williams

“I always thought of writing as a solo pursuit, but now I see that there is so much more to the writing process that benefits from creative collaboration.”

— Jackie Williams

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Jen Vermet

“Write of Passage has given me the tools to execute consistently to share what I write. I don’t fumble around with excuses of why I can’t publish something.”

— Jen Vermet

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Vincent Barr

“Writing publicly converts rather quickly into serendipity. For me, that means new friendships, a writing community, professional alliances, and reconnecting with people whom I haven’t spoken with for 5 or more years thanks to my newsletter.”

— Vincent Barr

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Simone Silverstein

“After taking WOP, I’m actually creating. I have essays on my website and I send a weekly newsletter that fills me with a sense of accomplishment.”

— Simone Silverstein

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Tommy Lee

“Before WOP, it felt like all Internet’s serendipity was hiding behind a thick wall. Write of Passage felt like stepping through a doorway to the wall’s other side.”

— Tommy Lee

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Melissa Menke

“Write of Passage is pioneering a new model for online learning. One built around engagement, deep discussions, shared goals, and two-way support.”

— Melissa Menke

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Plans & Pricing

The Essential Course

  • 9-module curriculum
  • 12 live sessions
  • 4 writing workshops
  • Guided writing deliverables
  • Access to student-only online forum
  • Exclusive guest interviews
  • Advanced tutorials
  • Future updates to course content
  • Lifetime access to future Write of Passage cohorts

$3500 to upgrade to premium later

The Premium Course

  • *Lifetime access to future cohorts (full participation)*
  • 9-module curriculum
  • 12 live sessions
  • 4 writing workshops
  • Guided writing deliverables
  • Access to student-only online forum
  • *Exclusive guest interviews*
  • *Advanced tutorials*
  • *Future course updates*

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What is this course about?

This course will help you accelerate your career by writing online. It will give you the tools to create and distribute your ideas to people in your professional network, so you can create personal and professional opportunities for yourself.

By the end of the course, you will have a proven system for writing, a website where anybody can find you online, a series of published articles with your best ideas, and a personal email newsletter to distribute them. By becoming a prolific writer, you’ll publish a collection of articles, the benefits of which compound over time. Armed with those assets, you’ll learn how to use the Internet to connect with people who can change the trajectory of your life. By transforming from a passive consumer to an active creator, you’ll learn how to attract far more opportunities than you do today.

Why should I take this course now?

Now is the perfect time to start writing. The number of people consuming information online is rising much faster than the number of people creating it at a high-level. You are not too late. The tools to organize, publish, and distribute knowledge have improved dramatically in just the past five years. You no longer need to be an expert to create your own website or start an email newsletter. But it still requires some strategy, accountability, and support to go through all the steps needed to set up these platforms and link them together. In the future, we will look back at this moment and marvel at all the people who took advantage of this explosion of online publishing, and started now. This course is like a virtual writing group that not only keeps you on track with your writing, but also everything else you need to get it out into the world.

Are there any prerequisites for this course?

This course does not have any formal prerequisites. With that said, you will have the best results in the course if you can devote the time and energy needed to develop your writing skills and share your knowledge with the world. Above all, this course is about taking action. The lessons and exercises provide a step-by-step roadmap to producing and distributing your ideas. The more aligned you are with that goal, the better.

What happens on the live group calls?

This course uses a “flipped classroom” model. In a traditional classroom, the teacher teaches you the material live, in the form of lectures. Then, you do the homework on your own. This course is the opposite. The lectures are pre-recorded videos you can watch on your own time and at your own pace. The group calls are a place to ask questions, work through writing exercises, and receive personalized feedback from classmates. On Wednesdays, we’ll review new material and discuss the major themes of each module. Between Wednesday and the following Monday, you’ll complete a draft of your article for the week.  The Monday calls are a check-in, where you’ll be able to ask questions, speak with other course participants, and collect feedback on your writing. 

When are the live group calls?

The course has sixteen live Zoom sessions across five weeks. These take place on Monday and Wednesday evenings from 7:00pm–8:30pm ET, and alternating Saturday / Friday Live Writing workshops. We highly encourage all students to attend the first live session, even if it means staying up late or waking up early. It’s energizing to see the entire student body together as a group as we start the course. Course recordings and notes from the live sessions will be available within 12 hours for those who can’t attend live.

What if I can’t make the live sessions?

Write of Passage is designed to work with your schedule. We strongly encourage you to attend the live kickoff call. We also encourage you to attend the other live calls, but it’s not a problem if you can’t. The main thing you’ll miss are the “breakout rooms”, where students give writing feedback in small Zoom groups. Otherwise, you’re able to watch the session recordings and participate in discussions and feedback on the forum. Some of our strongest students in past cohorts have missed the live calls, including those from the UK, Hungary, Nigeria, Poland, and Ukraine.

We also offer bonus live sessions on the weekends. We’ve expanded our offering to include calls on Saturdays and throughout the week: 

  • Saturdays at 12:00pm ET we have live writing workshops (“Crossfit for Writing”). You’ll gather on Zoom to write the weekly assignment in a rapid-fire series of steps over two intense hours. You’ll also receive feedback from classmates as you go. It’s a lot of fun! 
  • Throughout the week at various times you’ll attend Mentor Groups – hour-long sessions led by top returning alumni. Mentors will lead your group through Q&A, group discussions, and live exercises. These sessions help you implement the Write of Passage method and overcome roadblocks with someone who’s been there before. We’re offering thirteen Mentor Groups in Cohort 8, with options available for students around the world. You choose your group based on time zones and which mentor you’d like to work with. 
I’m not an entrepreneur, freelancer, or senior level in my career — is this course right for me?

Absolutely. While the majority of Write of Passage students are at an advanced stage of their career, the walls that separated career categories are breaking down. Career paths are changing. Whether you plan to start your own business or not, writing on the Internet will give you magnificent leverage in your career. It will create serendipity, such as attracting new friends and professional opportunities you wouldn’t find otherwise. If you have ambitious plans for your future, this course is for you.

I run my own business, I’m a senior executive, or I’m already creating content – is this course right for me?

Perfect! We created the Premium Edition of this course (called “Accelewrite”) for people like you. It’s the fastest way to implement the techniques of publishing online. With bonus guest interviews and business-oriented advanced tutorials, and lifetime access to future cohorts, Premium Edition will help you reach your professional goals faster. 

How much access do I get to David?

I can’t promise that I’ll reply to every single message, but I will be active during the live sessions. I’ll answer questions, provide feedback, and share my private notes to address common pain points.

What’s the full difference between Essential Edition and Accelewrite (Premium Edition)?

Accelewrite (Premium Edition) and Essential Edition students both receive:  

  • 9-module curriculum 
  • Guided writing deliverables
  • Actionable templates
  • 5-week live cohort
  • Access to student-only online forum 

All students will always have access to the course materials (video modules, session recordings, course forum, templates), indefinitely after the live sessions conclude. 

Accelewrite (Premium Edition) students receive the following additional benefits: 

  • Lifetime access to all future Write of Passage live cohorts 
  • Exclusive guest interviews (ex: James Clear)
  • Advanced Tutorials (ex: How to Use Twitter)
  • Future updates to course content
What are mentor groups? What are they for?

Each week you’ll meet with your mentor for Q&A, group discussion, and exercises. These groups will help you implement the Write of Passage method and overcome roadblocks with someone who’s been there before.

We offer mentor groups to help you find your people. Mentor Groups offer a small-group environment where you’ll get to meet others personally. You’ll have honest conversations about what’s exciting, where you’re struggling in the writing process, and your areas for growth. You get to choose which mentor group you’d like to join based on time zones and shared interests.

What kinds of industries or professions is this course geared toward?

Right now, only a handful of industries have fully migrated online. The more an industry touches the Internet, the more public the writers from that industry tend to be. On the digitally savvy  side of the spectrum, there are industries like venture capital where many of the top investors have built their reputations by writing online, which attracts a steady stream of investment opportunities.  In the middle, there are industries like financial planning, where financial advisors attract clients with personal blogs and email newsletter.Then, there are industries that are late to the Internet, such as energy, healthcare, and real estate. People are starving for quality information about these industries. The frontier is wide open for pioneers like you to settle the land and build an audience with little competition. We’re still in the early innings of the Internet migration, so now is the time to start writing. 

What deliverables will I walk away with?

This course is all about taking action. It’s about giving you the foundation to accelerate your career by writing online. By the end of the course you will have (1) a professional website, (2) an information capture system, (3) a personal email list, and (4) a collection of published articles. You’ll also have a repeatable process for generating ideas, turning them into published pieces of writing, and getting them in front of like-minded people who can create opportunities for you.

Beyond the tangible items, you’ll also leave with new friends and connections from around the world. Write of Passage alums are a growing and visible presence in the “Twittersphere” and elsewhere around the Internet.

How much time can I expect to spend on the course each week?

At least 7-10 hours per week, for the 5 weeks of the course. This course is a sprint, and you’ll be asked to write and publish more than you ever have before. The live sessions will be 90 minutes long. They’ll  take place on Monday and Wednesday evenings (ET). We also offer bonus writing workshops on Saturdays, and mentor-led Mentor Groups throughout the week. This course was created for ambitious and intellectually curious people, who have the discipline it takes to write online. The workload is intense, but you don’t need to take time off work to participate. The program is designed to slot into your current life and schedule. With that said, you’ll need to block off time each week for focused writing, collaboration, and individual course work. Growing up, your best teachers always pushed you harder than you would have pushed yourself. That’s what will happen in Write of PassageMost online courses don’t lead to results because they ask for too little from their students. But as you know, quick hacks and cheap tricks are ineffective. They don’t stand the test of time. This course is the opposite. There are no secrets or shortcuts. Instead, the course offers a proven roadmap for publishing and distributing ideas. Discipline, consistency, and persistence is the key to success in the course. 

Couldn’t I find this material online for free?

The Internet is littered with excellent advice about writing, editing, and audience building. In fact, you can find much of it on my website for free. I encourage you to check it out. With that said, the majority of what you find online is superficial. It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble. Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn. Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework. Better yet, you’ll have a global community of writers who can support you emotionally and intellectually. By the end of the course, you will have a proven system for cultivating ideas, publishing articles, and sharing them with the people who matter most to you.

What’s included with tuition?

This course takes place online, so no travel is required. With your tuition, you’ll have lifetime access to all the pre-recorded video lectures, recordings of the live cohort sessions, prompts for the writing deliverables, and a private online forum where you’ll interact with your coursemates. You’ll retain access to the course materials and forum indefinitely after the course ends. 

What if I can’t afford the course?

We want to make Write of Passage accessible for qualified students of different ages, backgrounds, and life situations. We offer discounted enrollment for a set number of scholarship recipients each cohort.

What’s your refund policy?

This investment is 100% risk-free. If you watch the video lessons, complete the deliverables, and still don’t find the course valuable, we’ll happily refund your full payment within 30 days of the start of the course.

Want a sneak peek? Check out the Course syllabus!

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Money Back Guarantee

We want this investment to be 100% risk-free. If you watch the video lessons, complete the deliverables, and still don’t find the course valuable, we’ll happily refund your full payment within 30 days of the start of the course.