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Accelerate Your Career by Writing Online

an online course by David Perell

In Write of Passage, you will learn a step-by-step method for publishing quality content and distributing your ideas to your professional network, leading to unexpected opportunities and increased serendipity in your work and life.

Unlock the Full Potential of the Internet

Write of Passage

is for anyone who wants to…

Publish quality content on a consistent basis

We’ll teach you a systematic approach to collecting insights and turning them into content on a consistent basis

Create intellectual assets that grow in value over time

Your writing will grow into a body of work with a coherent purpose, not just a series of one-off posts

Boost your influence in your field, organization or industry

We’ll show you how to build a reputation as the top authority in your field using evergreen content

Build a following that brings you personal and professional opportunities

Your followers will help you find excellent opportunities, including jobs, projects, clients, and sales

Connect directly with peers, colleagues, and leaders in your industry

We’ll show you how to use your writing as an introduction to the most interesting people in your industry

Increase the serendipity and opportunity in your life

Create a life of more surprise, and excitement by harnessing the full potential of the internet

Course Overview

1 | The Age of Leverage

2 | Make Your Serendipity Vehicle

3 | Create Your Online Home

4 | Set Up Your Distribution System

5 | Learn to Write Clearly and Persuasively

6 | Connect with Anyone

7 | Build Your Personal Monopoly

Course Schedule

A 5-week program with 11 live sessions
Live sessions on Mondays and Wednesdays from 8–9:30pm EST
February 19 – March 25, 2020

  • Kickoff: Wednesday, Feb. 19
    8–9:30pm EST
  • Session 2: Monday, Feb. 24
    8–9:30pm EST
  • Session 3: Wednesday, Feb. 26
    8–9:30pm EST
  • Session 4: Monday, Mar. 2
    8–9:30pm EST
  • Session 5: Wednesday, Mar. 4
    8–9:30pm EST
  • Session 6: Monday, Mar. 9
    8–9:30pm EST
  • Session 7: Wednesday, Mar. 11
    8–9:30pm EST
  • Session 8: Monday, Mar. 16
    8–9:30pm EST
  • Session 9: Wednesday, Mar. 18
    8–9:30pm EST
  • Session 10: Monday, Mar. 23
    8–9:30pm EST
  • Session 11: Wednesday, Mar. 25
    8–9:30pm EST

The Essential Course

What’s Included:

7-module curriculum
Guided writing deliverables
Actionable templates
5-week live cohort
Access to student-only online forum


Monthly payment plans available,
$1200 to upgrade to Premium later

The Premium Course

What’s Included:

 *Lifetime Access to Future Write of Passage Cohorts*
7-module curriculum
Guided writing deliverables
Actionable templates
5-week live cohort
Access to student-only online forum
Exclusive guest interviews
Advanced tutorials
Future updates to course content


Monthly payment plans available

Next cohort starts June 2020

30-Day Money-Back Guarantee

We want this investment to be 100% risk-free. If you watch the video lessons, complete the deliverables, and still don’t find the course valuable, we’ll happily refund your full payment within 30 days of the start of the course.

Frequently Asked Questions

What is this course about?

This course will help you accelerate your career by writing online. It will give you the tools to create and distribute your ideas to people in your professional network, so you can create personal and professional opportunities for yourself.

By the end of the course, you will have a proven system for writing, a website where anybody can find you online, a series of published articles with your best ideas, and a personal email newsletter to distribute them. By becoming a prolific writer, you’ll publish a collection of articles, the benefits of which compound over time. Armed with those assets, you’ll learn how to use the Internet to connect with people who can change the trajectory of your life. By transforming from a passive consumer to an active creator, you’ll learn how to attract far more opportunities than you do today.

Why should I take this course now?

Now is the perfect time to start writing. The number of people consuming information online is rising much faster than the number of people creating it at a high-level. You are not too late. The tools to organize, publish, and distribute knowledge have improved dramatically in just the past five years. You no longer need to be an expert to create your own website or start an email newsletter. But it still requires some strategy, accountability, and support to go through all the steps needed to set up these platforms and link them together. In the future, we will look back at this moment and marvel at all the people who took advantage of this explosion of online publishing, and started now. This course is like a virtual writing group that not only keeps you on track with your writing, but also everything else you need to get it out into the world.

Are there any prerequisites for this course?

This course does not have any formal prerequisites. With that said, you will have the best results in the course if you can devote the time and energy needed to develop your writing skills and share your knowledge with the world. Above all, this course is about taking action. The lessons and exercises provide a step-by-step roadmap to producing and distributing your ideas. The more aligned you are with that goal, the better.   

What happens on the live group calls?

This course uses a “flipped classroom” model. In a traditional classroom, the teacher teaches you the material live, in the form of lectures. Then, you do the homework on your own. This course is the opposite. The lectures are pre-recorded videos you can watch on your own time and at your own pace. The group calls are a place to ask questions, work through writing exercises, and receive personalized feedback from classmates. On Wednesdays, we’ll review new material and discuss the major themes of each module. Between Wednesday and the following Monday, you’ll complete the majority of the course work and work on your deliverables for the week.  The Monday calls are a check-in, where you’ll be able to ask questions, speak with other course participants, and collect feedback on your writing. 

When are the live group calls? 

The course has eleven live Zoom sessions across five weeks. These take place on Monday and Wednesday evenings from 8–9:30pm EST.  We highly encourage all students to attend our kickoff call on February 19th at 8pm EST, even if it means staying up late or waking up early. It’s energizing to see the entire student body together as a group as we start the course. Course recordings and notes from the live session will be available within 24 hours for those who can’t attend live.

What if I can’t make the live sessions?

Write of Passage is designed to work with your schedule. We strongly encourage you to attend the live kickoff call on February 19th at 8pm EST. We also encourage you to attend the other live calls, but it’s not a problem if you can’t. The main thing you’ll miss are the “breakout rooms”, where students give writing feedback in small Zoom groups. Otherwise, you’re able to watch the session recordings and participate in discussions and feedback on the forum. Some of our strongest students in past cohorts have missed the Monday/Wednesday calls, including those from the UK, Hungary, Nigeria, Poland, and Ukraine.

We also offer bonus live sessions on the weekends. We’ve expanded our offering to include calls on Saturday and Sunday: 

  • Saturdays at 12pm EST, 5pm GMT we have live writing workshops (“Crossfit for Writing”). You’ll gather on Zoom to write the weekly assignment in a rapid-fire series of steps over two intense hours. You’ll also receive feedback from classmates as you go. It’s a lot of fun! 
  • Sundays at 2pm EST, 7pm GMT we have our Sunday feedback call. Students join for a quick review of the week’s material, followed by a 1:1 breakout room. You read your partners article for ten minutes, then exchange feedback for 20 minutes. You have the opportunity to stay for up to two rounds of feedback each Sunday.

I’m not an entrepreneur, freelancer, or senior level in my career — is this course right for me?

Absolutely. While the majority of Write of Passage students are at an advanced stage of their career, the walls that separated career categories are breaking down. Career paths are changing. Whether you plan to start your own business or not, writing on the Internet will give you magnificent leverage in your career. It will create serendipity, such as attracting new friends and professional opportunities you wouldn’t find otherwise. If you have ambitious plans for your future, this course is for you.

I run my own business, I’m a senior executive, or I’m already creating content – is this course right for me?

Perfect! We created the Premium Edition of this course (called “Accelewrite”) for people like you. It’s the fastest way to implement the techniques of publishing online. With bonus guest interviews and business-oriented advanced tutorials, and lifetime access to future cohorts, Premium Edition will help you reach your professional goals faster. 

What’s the full difference between Essential Edition and Accelewrite (Premium Edition)?

Accelewrite (Premium Edition) and Essential Edition students both receive:  

  • 7-module curriculum 
  • Guided writing deliverables
  • Actionable templates
  • 5-week live cohort
  • Access to student-only online forum 

All students will always have access to the course materials (video modules, session recordings, course forum, templates), even after the live sessions conclude. 

Accelewrite (Premium Edition) students receive the following additional benefits: 

  • Lifetime access to all future Write of Passage live cohorts 
  • Exclusive guest interviews (ex: James Clear)
  • Advanced Tutorials (ex: How to Use Twitter)
  • Future updates to course content

How much access do I get to David?

I can’t promise that I’ll reply to every single message, but I will be active during the live sessions. I’ll answer questions, provide feedback, and share my private notes to address common pain points.

What kinds of industries or professions is this course geared towards? 

Right now, only a handful of industries have fully migrated online. The more an industry touches the Internet, the more public the writers from that industry tend to be. On the digitally savvy  side of the spectrum, there are industries like venture capital where many of the top investors have built their reputations by writing online, which attracts a steady stream of investment opportunities.  In the middle, there are industries like financial planning, where financial advisors attract clients with personal blogs and email newsletter.Then, there are industries that are late to the Internet, such as energy, healthcare, and real estate. People are starving for quality information about these industries. The frontier is wide open for pioneers like you to settle the land and build an audience with little competition. We’re still in the early innings of the Internet migration, so now is the time to start writing. 

What deliverables will I walk away with?

This course is all about taking action. It’s about giving you the foundation to accelerate your career by writing online. By the end of the course you will have (1) a professional website, (2) a personal email list, and (3) a collection of published articles. You’ll also have a repeatable process for generating ideas, turning them into published pieces of writing, and getting them in front of like-minded people who can create opportunities for you.

How much time can I expect to spend on coursework each week?

At least 7-10 hours per week, for the 5 weeks of the course. This course is a sprint, and you’ll be asked to write and publish more than you ever have before. The live sessions will be 90 minutes long. They’ll  take place two nights per week: on Monday and Wednesday. This course was created for ambitious and intellectually curious people, who have the discipline it takes to write online. The workload is intense, but you don’t need to take time off work to participate. The program is designed to slot into your current life and schedule. With that said, you’ll need to block off time each week for focused writing, collaboration, and individual course work. Growing up, your best teachers always pushed you harder than you would have pushed yourself. That’s what will happen in Write of Passage. Most online courses don’t lead to results because they ask for too little from their students. But as you know, quick hacks and cheap tricks are ineffective. They don’t stand the test of time. This course is the opposite. There are no secrets or shortcuts. Instead, the course offers a proven roadmap for publishing and distributing ideas. Discipline, consistency, and persistence is the key to success in the course. 

Couldn’t I find this material online for free?

The Internet is littered with excellent advice about writing, editing, and audience building. In fact, you can find much of it on my website for free. I encourage you to check it out. With that said, the majority of what you find online is superficial. It’s written by content marketers who are paid for mass appeal and quantity, not quality. Many of them are paid by the word, which means they have an incentive to rant and ramble. Even if they give you the “right answer,” it’s not worth very much without the structure and support needed to implement what you learn. Rather than spending years of your precious life searching for and reading those articles, you will find the best information distilled here into a coherent and actionable framework. Better yet, you’ll have a global community of writers who can support you emotionally and intellectually. By the end of the course, you will have a proven system for cultivating ideas, publishing articles, and sharing them with the people who matter most to you.

What’s included with tuition?

This course takes place online, so no travel is required. With your tuition, you’ll have lifetime access to all the pre-recorded video lectures, recordings of the live cohort sessions, prompts for the writing deliverables, and a private online forum where you’ll interact with your coursemates.

What’s your refund policy?

This investment is 100% risk-free. If you watch the video lessons, complete the deliverables, and still don’t find the course valuable, we’ll happily refund your full payment within 30 days of the start of the course.

Learn more about the Course

“I made every mistake possible with my blog and with a course like this I could have avoided most of that hardship. ”

Nick Maggiulli

Data Scientist and Investment Blogger at “Of Dollars and Data”