Why are we drawn to cheap, re-usable, and safe language? The pressure to use modular Swedish furniture is similar to the pressure online writers face. We want quick results, we cushion our words, and we crave to be accepted. How can we break out of our bad habits?
As we plunge into the future, we’re at a loss for words to describe it. Metaphors let us make sense of novelty by bridging the present with the past. Writers are in a unique position to shape language that orients and guides our culture. But how can we write metaphors that stick?